Why Scyphus? and before that, why Branded Paper Cups at all?
Restaurants, Cafe or Bistro, Deli Stores or Ice Cream Parlours need paper cups, and that’s understandable, but what do shops, car dealers or exhibition stalls need paper cups for? branded paper cups for a small exhibition? Why do people rely so heavily on these paper cups after all?
“Coffee on the Go” as they know it in the Americas, have hit the shores of UK years ago, and the younger generation has taken specific interest in the Americano, Italiano and other Coffee Beverages over Tea, and thus along with ceramics for the sit in drinker, paper cups have been in use for quite a while now, and since white paper cups are just a waste of space, branded or generic printed paper cups have been the norm too. Instead of serving coffee in a plain white cup, a cup with a logo, a message and a brand identity goes a long way in terms of brand promotion and awareness.
Branded Coffee Cups are mini-hoardings
So, ok, acceptable that these establishments would prefer a branded coffee cup in place of a plain white paper cup. But why would a car dealer, or an olive oil importer look for paper cups for her stall in an exhibition? why would a fashionable upmarket bank, or an IT conglomerate ask for branded paper cups for their coffee machines or drinking water dispensers?
Well, it might appear to be a tad strange to begin with, but these companies, establishments and even individuals, today, are well aware of the power of this micro hoarding, all of them today understand that at a fraction of a cost of a traditional brand promotion channel viz. large format hoarding, digital signage or print advertisement, they can get even better customer attention if they can emboss their brand identity on something so everyday, so regular and unassuming like a paper cup.
The cup is held in the hand, felt, drank from and carried in person, for a while, before being discarded, compare this to the 10 second advertisement slot they would pay for in prime time TV, and wait for people to notice them in between the content they actually were interested in, vis a vis, a minute or more in the hand of the same target audience, but not as a distraction in between an on going football match or as an interruption to a tele opera, but as an integral part of the experience of drinking, coffee or water doesn’t matter, drinking itself is an infinitely important part of human survival, and the vessel is as important as the drink, and thus, the brand identity gets more focus than any TV commercial can do.
Now, we hope you would have no doubt, if you were not already serious about adding a coffee machine to whatever event you organise, and then, call us or ask for a quote on some beautiful, impressive branded coffee cups for you.
But why Scyphus Printed Paper Cups
100% UK Manufactured, 100% Printed In-House, 100% SFC and PEFC Compliant Paper Source, 100% Recyclable, 100% Biodegradable, 100% Food Safe Inks, 100% Guarantee of the best price.
What else would you be looking for?
Call or Ask for a Quote right now and know for yourself.