Renowned as a nation of tea lovers, Britons are moving towards the café culture. While approximately two billions cups of coffee are consumed worldwide every day, in the United Kingdom, about 55 million cups of coffee are now being consumed per day, as the British Coffee Association reveals. This shift in trend is boosting the Read more about Britain is becoming addicted to the café culture[…]

Coffee fuels the world. However, the simple act of selling coffee does not help coffee shops attract customers anymore. Beautiful imagery lauding branded hot drink cups and smart captions are key drivers in today’s marketing landscape where social media, such as Instagram, has become a decisive player in boosting Return on Investment for coffee shops and food Read more about Optimizing Instagram branded coffee posts to attract more clients[…]